To Celebrate its fourth birthday, The Silver Line placed a Briconomics hand-crafted 500 leaf tree sculpture in the entrance of their London office. Dame Esther Rantzen, Founder and President, placed the first leaf on the Celebration Tree.
Since then the Silver Celebration Tree has flourish raising thousands for The Silver Line, which has now received over 2.5 million calls. Using Gold, Silver and Bronze leaves with a suggested donation of £10,000, £5,000 and £1,000 respectively donors can add a name and a short message to create a permanent memorial to a love one. Funds raised are used to continue providing the gift of friendship and conversation to thousands of older people who depend on The Silver Line.